Porn 101: Buying Website Domain Names – Part 1

On October 12, 2012, in Legal, by adultbizlaw

domainnames 300x283 Porn 101: Buying Website Domain Names   Part 1Some of the most often asked questions I receive are about domain names. What domain name(s) should a pornstar, producer or webmaster purchase ? How many should be purchased ? Which ones are necessary and which ones are simply overkill ? Are the .NET, .ORG, .INFO, .BIZ and even the dreaded .XXX necessary to purchase and what if I don’t want to buy all of those domain names ?

These are all valid and important questions. My answer is buy as many as you can afford. Domain names are like buying property. Some are better than others. Some will be more valuable than others. And then there are some domain names you would like to purchase just so others cannot purchase them and set up a website to compete with your website.

Obviously, the most important domain name to purchase is the exact name that you intend to use to promote yourself or your business. For example, if your performer name is Suzie Suckems, you will want to purchase www.SuzieSuckems.com. If you have a business called Suckems Sex Toys you will want to purchase www.SuckemsSexToys.com. However, the issue then becomes do you really need SuzieSuckems.net, SuzieSuckems.org, SuzieSuckems.biz or one of the other many top level domain name extensions. The answer is simple, if you don’t mind someone else having the website SuzieSuckems.net then you shouldn’t purchase all of them. However, if you want to stop someone from competing with you then you should probably purchase all of them, or at least the more common ones.

What about .XXX ? There has been a debate raging in the adult industry about .XXX and the tactics that they have used in registering and promoting the .XXX domain names. My answer is rather simple, .XXX is really no different than .NET, .ORG, .BIZ or all the others. If you do not see the need to buy every single variation of your domain name then you probably shouldn’t buy it. However, if you are the type of person that will also purchase .MOBI, .TV and .US then purchasing the .XXX might be a good idea. It is a decision that should be based on finances and personal choice.

What about variations on your name beyond just the .NET, .BIZ and the others ? A lot of performers in adult entertainment also use variations on their name. A few years ago when ClubJenna.com was a popular pornstar website many other performers starting buying the Club variation as well. If you think that ClubSuzieSuckems.com is a domain name you believe that you can use then you should purchase that as well. Be aware though, if you are going to buy ClubSuzieSuckems.com then you should probably purchase the .NET, .BIZ and .ORG and so forth and so on versions as well.

What about SuzieSuckemsXXX.com ? Again, that is a variation that is popular with many performers. Often because they could not register their own domain name because someone else already had taken their main domain name and SuzieSuckemsXXX.com was the only domain name still available. Some performers also register the name variation Blog, for example, SuzieSuckemsBlog.com. As a performer you may want to have a free blog linked to SuzieSuckemsBlog.com and another paid membership site linked to SuzieSuckems.com. Again, this is a personal preference.

Also, if your name can be spelled multiple ways then you should also purchase the other spellings with the .COM, .NET, .ORG and .BIZ and the other variations. For example, Suzie Suckems can also be spelled Susie Suckems. Thus, you would also need to purchase www.SusieSuckems.com to stop anyone from registering that domain and starting a competing site to www.SuzieSuckems.com.

Why is it important to get all of these different variations ? The answer is also very simple – Google.com. The more that your domain name is a match to the search terms that are being used to search for you the more likely your website will come up on the first page of search results. This will result in more visitors to your website and possibly more sales. It is believed that the “organic” traffic that you will receive from a Google search is the best traffic you can get to your website. Those people are searching you out and are more likely to come back and buy.

If someone is searching for “Suzie Suckems” on Google and you own SuzieSuckems.com then it is more then likely your website will be on the front page of the search results. However, if other people own the .NET, .BIZ or .ORG versions they may also end up on the first page of search results. If someone is searching “Suzie Suckems porn” or “Suzie Suckems XXX” then those website variations have a better chance of making it onto the first page of the search results.

However, that is an oversimplification of how Google searches work. Google often changes their algorithms as to their searches however, the goal is to own the first page of search results so any traffic from Google will go to a website you own or a social media page you control. Is it easy to do this ? No, not at all. That is why there are consultants that are paid to provide Search Engine Optimization. However, if another webmaster understands SEO and has the .NET version of your website it would be easy for that person to compete with you. Thus, it is highly recommended that once you have your blog or website designed, built and launched that you work with an SEO expert to increase your Google traffic.

In conclusion, make sure you buy as many relevant domain names as quickly as you can once you enter the adult industry, whether if you are a performer or as a business. How many top level variations and extensions you should purchase really comes down to finances. Buying multiple domain names with multiple top level domain extensions can get expensive very quickly. For example, I have known performers that have spent upwards of $1000.00 in buying their own domain names. However, it is an investment in your career. I can also tell you that spending $1000.00 to register numerous domain names is much less expensive then it will cost to get a domain name back once someone else buys it out from under you.

And remember, if you are worried about your privacy and real name being linked to your website either use a privacy protect service when registering your domains or register the domain names in your company’s name, if you have one.

In Part 2 I will be covering what happens if someone else has already bought your domain names and you have to fight to get them back.

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