Porn 101: Buying Website Domain Names – Part 1

Some of the most often asked questions I receive are about domain names. What domain name(s) should a pornstar, producer or webmaster purchase ? How many should be purchased ? Which ones are necessary and which ones are simply overkill ? Are the .NET, .ORG, .INFO, .BIZ and even the dreaded .XXX necessary to purchase and what if I don’t want to buy all of those domain names ?

These are all valid and important questions. My answer is buy as many as you can afford. Domain names are like buying property. Some are better than others. Some will be more valuable than others. And then there are some domain names you would like to purchase just so others cannot purchase them and set up a website to compete with your website.

Obviously, the most important domain name to purchase is the exact name that you intend to use to promote yourself or your business. For example, if your performer name is Suzie Suckems, you will want to purchase http://www.SuzieSuckems.com. If you have a business called Suckems Sex Toys you will want to purchase http://www.SuckemsSexToys.com. However, the issue then becomes do you really need SuzieSuckems.net, SuzieSuckems.org, SuzieSuckems.biz or one of the other many top level domain name extensions. The answer is simple, if you don’t mind someone else having the website SuzieSuckems.net then you shouldn’t purchase all of them. However, if you want to stop someone from competing with you then you should probably purchase all of them, or at least the more common ones.

What about .XXX ? There has been a debate raging in the adult industry about .XXX and the tactics that they have used in registering and promoting the .XXX domain names. My answer is rather simple, .XXX is really no different than .NET, .ORG, .BIZ or all the others. If you do not see the need to buy every single variation of your domain name then you probably shouldn’t buy it. However, if you are the type of person that will also purchase .MOBI, .TV and .US then purchasing the .XXX might be a good idea. It is a decision that should be based on finances and personal choice.

What about variations on your name beyond just the .NET, .BIZ and the others ? A lot of performers in adult entertainment also use variations on their name. A few years ago when ClubJenna.com was a popular pornstar website many other performers starting buying the Club variation as well. If you think that ClubSuzieSuckems.com is a domain name you believe that you can use then you should purchase that as well. Be aware though, if you are going to buy ClubSuzieSuckems.com then you should probably purchase the .NET, .BIZ and .ORG and so forth and so on versions as well.

What about SuzieSuckemsXXX.com ? Again, that is a variation that is popular with many performers. Often because they could not register their own domain name because someone else already had taken their main domain name and SuzieSuckemsXXX.com was the only domain name still available. Some performers also register the name variation Blog, for example, SuzieSuckemsBlog.com. As a performer you may want to have a free blog linked to SuzieSuckemsBlog.com and another paid membership site linked to SuzieSuckems.com. Again, this is a personal preference.

Also, if your name can be spelled multiple ways then you should also purchase the other spellings with the .COM, .NET, .ORG and .BIZ and the other variations. For example, Suzie Suckems can also be spelled Susie Suckems. Thus, you would also need to purchase http://www.SusieSuckems.com to stop anyone from registering that domain and starting a competing site to http://www.SuzieSuckems.com.

Why is it important to get all of these different variations ? The answer is also very simple – Google.com. The more that your domain name is a match to the search terms that are being used to search for you the more likely your website will come up on the first page of search results. This will result in more visitors to your website and possibly more sales. It is believed that the “organic” traffic that you will receive from a Google search is the best traffic you can get to your website. Those people are searching you out and are more likely to come back and buy.

If someone is searching for “Suzie Suckems” on Google and you own SuzieSuckems.com then it is more then likely your website will be on the front page of the search results. However, if other people own the .NET, .BIZ or .ORG versions they may also end up on the first page of search results. If someone is searching “Suzie Suckems porn” or “Suzie Suckems XXX” then those website variations have a better chance of making it onto the first page of the search results.

However, that is an oversimplification of how Google searches work. Google often changes their algorithms as to their searches however, the goal is to own the first page of search results so any traffic from Google will go to a website you own or a social media page you control. Is it easy to do this ? No, not at all. That is why there are consultants that are paid to provide Search Engine Optimization. However, if another webmaster understands SEO and has the .NET version of your website it would be easy for that person to compete with you. Thus, it is highly recommended that once you have your blog or website designed, built and launched that you work with an SEO expert to increase your Google traffic.

In conclusion, make sure you buy as many relevant domain names as quickly as you can once you enter the adult industry, whether if you are a performer or as a business. How many top level variations and extensions you should purchase really comes down to finances. Buying multiple domain names with multiple top level domain extensions can get expensive very quickly. For example, I have known performers that have spent upwards of $1000.00 in buying their own domain names. However, it is an investment in your career. I can also tell you that spending $1000.00 to register numerous domain names is much less expensive then it will cost to get a domain name back once someone else buys it out from under you.

And remember, if you are worried about your privacy and real name being linked to your website either use a privacy protect service when registering your domains or register the domain names in your company’s name, if you have one.

In Part 2 I will be covering what happens if someone else has already bought your domain names and you have to fight to get them back.

Porn 101: Choosing An Agent – Part 2

hiremeIn part one of this article ( Please see: https://adultbizlaw.com/porn-101-choosing-an-agent/ ) I discussed whether a performer should choose a bonded and licensed agent, whom those agents are and what does a proper talent agency contract look like. In this article I will discuss what difference moving to and living in Los Angeles can have to a performer’s career and what your agent can and cannot do in regards to their representation.

Moving to Los Angeles?

The decision to move to Los Angeles to pursue a career in adult is not an easy one. Los Angeles can be an expensive area to live. Rents are usually higher then in other non-metropolitan areas ($1000-$3000 per month for a 1-2 bedroom apartment). Food and dining out can be expensive in Los Angeles as well. Obviously anyone can live anywhere on a budget but for the most part it will be more expensive to live in Los Angeles then most places.

However, not living in Los Angeles will likely mean that the performer will be booked less than a performer that lives in Los Angeles. Living in Los Angeles means that you are more available to work. If a performer lives in Oklahoma and a director/producer wants to cast her in a scene, he/she would have to wait for the performer to come to Los Angeles. That is likely not going to happen, unless the performer is a “pornstar.” If another performer “flakes” on the scene then the producer/director will likely call the agent and ask for a replacement performer to be sent to set immediately. A performer not living in Los Angeles will not have the opportunity for that job. Agents will often push local performers more so then those that live out of state.

A performer living in Los Angeles will usually be booked more since he/she would be more readily available to be booked. Also, living in Los Angeles will allow that performer to meet and develop relationships with more producers/directors/talent in the industry. The more people a performer knows the more opportunities he/she usually has to work. Many new performers think that once they get an agent their work is done. From talent I have talked to over the years it seems as though they believe that their agent is going to be “pounding the pavement” looking for work for them. That is not usually how it happens.

Directors/Producers usually decide on who they may want for a particular movie or scene based on physical attributes ie., hair color, race, breast size or willingness to perform a particular sex act ect. That director/producer will go to the various agent’s websites looking for performers that fit that requirement. When the director/producer finds such talent he/she will starting making phone calls to the agent to inquire into the availability of a particular performer. The job will usually go to a local performer since the producer has less worry about a local performer showing up on the date of the shoot.

An agent does not and cannot sit on the phone calling every production company with potential work for their clients. Some agents do send out email blasts and some even still do what are called “go-sees.” Other than that performers should not expect much more from their agents in the way of promotion. That is something talent has to do for themselves either in person who using social media such as Facebook and Twitter. Many performers are also now hiring a publicist to also promote them within the industry. This is something that I highly recommend. A good publicist will be able to secure appearances and interviews that may lead to more work.

Obviously, living in Los Angeles and meeting the directors/producers will increase a performer’s circle of friends and increase their potential chances for work. However, living in Los Angeles does not guaranty a performer more work, just the opportunity to meet those people that might offer them more work. Moving to Los Angeles is a decision that has to be considered carefully. The increase in living expenses might off set the amount of income earned through any additional work that the performer receives. As a general rule though it is my experience that performers living in Los Angeles do get booked more often then those that are not.

What Can an Agent Legally Do ?

On January 24, 2009 an article I wrote titled “Balancing Talent Agents, Performers and Producers” was published on XBiz.com and in their XBiz World Magazine (Please see: http://www.xbiz.com/articles/104087/fattorosi ). Even though this article is over three years old many of the things I wrote about remain true. Below are some excerpts from that article. I would suggest that anyone reading this article also read my original article linked to above.

Kill Fees: Are They Allowed ?

Producers can charged performers kill fees in case the performer does not perform as required by the producer. Kill fees are a legally confusing situation. If a performer flakes on a shoot, the producer will suffer damages. A kill fee is a contract term between the producer and the performer, not between the agent and the performer.

Kill fees cannot be used by an agent to punish a performer for not performing the scene. Also, a kill fee cannot be charged to a performer unless they understood before accepting the job offer that a kill fee is part of the contract for taking the job. A performer can instruct their agent not to book them for any producers that require kill fees. Also, a performer should request all information pertaining to kill fees prior to accepting any scene and that information should be in writing.

If an agent attempts to charge a performer a kill fee without having the performer accept the kill fee as a term of that employment, the agent would be violating their duty to the performer and that performer could file a Petition to Determine Controversy to have any charged kill fees refunded as well as possibly challenging the underlying contract with the agent. Thus, agents charge a kill fee at their own peril.

Cashing a Performer’s Check ?

Some agents also request that performers sign an agreement called a “Power of Attorney” so that the agent can cash and deposit into their own bank account the money paid to a performer. This is done for two reasons. The first is that the agent wants to get paid his/her agency’s fees. The second is that many producers are now refusing to pay talent directly and would rather pay the agent. I assume that production companies believe this provides them some sort of insulation against liability to the performer. This is simply not true. None the less, performers are routinely having their checks sent to their agent and then they are paid by the agent.

If you give your agent the power to cash and deposit your checks that is an individual decision. Some performers would rather have the agent take care of paying themselves. Others rather control their own finances and pay the agent later. If you do sign a “Power of Attorney” realize that you can revoke the it at any time in the case of abuse by the agent. However that must also be done in writing. I would suggest that any performer that wants to revoke this to do so in an email to their agent so if necessary the performer will have evidence of it later. If the agent continues to cash their check without written authorization they will be violating their talent agency agreement with the performer as well as possibly committing the crime of forgery.

What if an Agent Violates the Contract ?

If a performer feels as though an agent has violated the talent agency agreement they do have legal recourse. However, it is limited. A performer cannot file a lawsuit against an agent. The only legal claim that a performer can make against an agent is to file a Petition to Determine Controversy with the California Department Labor Standards and Enforcement. That department has exclusive jurisdiction to hear and decide all cases between talent and agents. On occasion, the DLSE does publish significant decisions that relate to cases between talent agents and performers. (Please see: http://www.dir.ca.gov/dlse/DLSE-TACs.htm )

A performer can file the Petition themselves, however it is better to retain a lawyer to handle any claim against a talent agent. However, be aware the process of filing the Petition to the final decision of the DLSE may be in excess of one year. The state of California’s courts and other departments are underfunded due to budget cut backs and cases now are taking much longer then usual to be resolved. It is often better for the performer to negotiate a resolution of any issue with their agent if possible.

Conclusion

Overall, it should be noted that an agent works for the performer and should be conducting business in a way that is in the best interest of his client. Often this is forgotten and at times it seems like the talent is working for the agent. Performers must remember that an agent also represents dozens of other performers with a limited staff and cannot always provide the personalized service that they wish they were receiving.

Performers must take responsibility themselves for finding work as well as promoting themselves. Hiring a publicist, using social media and attending industry functions are all ways to market their services. As the industry continues to shrink and less work is available the scenes that are remaining will go to those that work the hardest and smartest to get them.

 

Porn 101: Choosing an Agent – Part 1

cropped-ablOnce you have made the choice to get into the adult industry the next step is making the decision as to whether you need an agent and who that agent will be. Who you choose as your agent is probably one of the most important decisions you will make as performer. Your agent will shape your career and be able to use their mainstream and industry connections to help you further your career. Your agent will be the person within the industry that you have the most contact with at first. Therefore, its important that you choose your agent carefully and research who you may be hiring to represent you. Talk to other performers about their agent(s). Twitter makes it quite easy to approach and ask other performers in the industry what they like or do not like about their agent(s). And make sure you get more then one opinion.

After choosing an agent you will have to decide whether you will relocate to Los Angeles or will you simply visit Los Angeles and work while you are there. Living in Los Angeles or traveling there will make a difference in not only how much work you can expect but also what your life will be like and how your career will proceed. From a career perspective, living in Los Angeles will probably result in more work since you can be booked at the last minute if another performer isn’t available, refuses the job offer or “no-shows.” However, living in Los Angeles is probably much more expensive than where you may live now. Also, living in Los Angeles will allow to you develop relationships, business and personal, with producers, directors and other performers that may help and assist with how your career proceeds.

I would recommend that anyone seeking an agent in Los Angeles chose only a licensed and bonded talent agent. In California, all agents are required by state law to be licensed and bonded. Also, any agent booking work for talent in California also has to be licensed and bonded in California. Even if your agent is located in New York and that agent is booking work for you in Los Angeles, they too must be licensed and bonded in California. You can check to see which agents are licensed and bonded by searching on this database -> http://www.dir.ca.gov/databases/dlselr/talag.html

Who’s Licensed & Bonded ?

According the Licensed Adult Talent Agency Trade Association ( Please see: http://www.latata.org ) the provide a list of agents that are currently licensed and bonded in adult entertainment in California.

The agents on LATATA.org is merely provided as a starting point for your own research. Choose the agent that will best serve your needs as an performer. If you are an agent and want to know how to become licensed and bonded in California please see http://www.dir.ca.gov/dlse/Talent_Agency_License.html )

What’s a Talent Agent Contract Look Like ?

As a licensed and bonded agent, your agent is only allowed to use a pre-approved Talent Agency Agreement. A California Labor Commissioner MUST pre-approve and stamp all talent agency contracts. A sample of the current Labor Commissioner approved contract can be found here -> Talent_Exclusive_Contract

If your agent hands you a contract that does not look the above contract, has additional pages or is not approved by the state of California Labor Commissioner that is not a valid talent-agent contract and you should not sign it. As a part of being licensed and bonded, every agent is required to have any changes or additions to the standard contract approved by the Labor Commissioner before providing it to talent to sign. Without such approval those pages or parts are not enforceable.

However, your agent may ask you to sign a model release and a 2257 document to place your photographs on their website. Those are acceptable to sign since your agent will need your agreement to start promoting your pictures on their website.

As a rule, your agent should provide you will copies of everything you have signed so make sure you receive copies for your records. If your agent does not provide a copy make sure you take a photograph of every page of the contract with your phone and keep those photos for your records in case you need them in the future.

How Much Do I Pay My Agent ?

If your agent is not licensed and bonded they cannot receive a fee for booking you work. Often people will claim to be managers and or publicist and attempt to book work for you. If they do, legally they cannot take a fee for doing so. Only licensed and bonded agents may collect a fee for booking work for you. The fees an agent may charge is not limited however the standard in the adult entertainment industry is between 10-20% of the total gross fee paid to the performer for each job secured. The amount of fees that the agent will charge you must be stated on the talent agency contract.

If you would like to research the laws pertaining to talent agents in the state of California please see -> http://www.agentassociation.com/frontdoor/agency_licensing_detail.cfm?id=572

In my next article on this subject I will discussed living in Los Angeles, what you can expect from your talent agent and what they are allowed and not allowed to do.

Standing on the Shoulders of Giants…

 

“If I have seen further, it is by standing on the shoulders of giants”. Sir Isaac Newton

I usually find it obnoxious to start a post or any writing by quoting someone famous. It undermines the author’s credibility and in a way insults the original speaker since most quotes are taken out of context. And perhaps I am indeed doing that here but I cannot find words more appropriate to the way I feel about being an attorney in the adult industry.

I have the career that I do because the giants before me decided to stand up and fight for what they believed in. Most notably the First Amendment of the Constitution of the United States. You might say that they were also fighting for not being thrown in jail and losing their own freedom but more importantly they fought for what I believe in. If you can say that the US troops fought on the beaches of Normandy for our freedoms and not their own self-preservation then I can say that men like Milton Luros, Reuben Sturman, Larry Flynt, Paul Little and John Stagliano fought for your and my First Amendment rights.

I believe as an industry we tend to forget the sacrifices many had made in regards to their personal freedoms and financial security to produce porn. I also think that the fans fail to see the sacrifices made in order to provide them their daily enjoyment that they use with such disregard. With the advent of free Internet porn, our product as become nothing more than just Kleenex. To be used once and thrown away with no regard to what sacrifices were made before it appears on your computer or television screen.

Even now there are forces that try to censor what the American public watches and reads and how that effects the very lives of those in the industry. Most people believe that porn is, for all intents and purposes, so mainstream that obscenity prosecutions just don’t happen any more. That obscenity prosecutions are from days long ago when Justice Potter wrote his most famous of all words “I shall not today attempt further to define the kinds of material I understand to be embraced…but I know it when I see it…”

Many I think would be surprised to know that within the last 10 years there have been several major porn obscenity cases instituted by the FBI/DOJ including cases against Max Hardcore/Paul Little, John Stagliano and little known author Karen Fletcher. Ms. Fletcher was prosecuted for a having a blog of short erotic stories with a total of 29 paying members. She was prosecuted for words, no pictures, just words on a screen.

There have been other small obscenity indictments that don’t get national press as well. Recently in Florida, pornstar Kimberly Kupps was arrested and prosecuted for filming pornography in her home and distributing such content via the Internet (in the year of our lord 2011).

Currently there are units in LAPD that are actively investigating and busting porn producers in Los Angeles. I had the pleasure of representing Porn Dan after he got busted for shooting without a permit in Chatsworth in a warehouse. We were fortunate that we were able to get the charges against him dismiss entirely. Others aren’t and wont be so lucky.

Porn is still a bad word in most places. I often say porn is like prisons. Everyone wants them (it) but no one wants to live next door to one or to where its being made. Americans like their porn at a distance. They don’t like the ease of the accessibility most now have to it on the Internet but they aren’t ready to ban it. They love to come to AVN and Exxxotica and mingle with pornstars but god-forbid if one wanted a job in a normal office environment. So I suppose we should be thankful we have at least come this far in regards to acceptability. We still have a long way to go.

However, until the clear and present danger of a criminal prosecution has been lifted from the industry, we will always be the “wild wild west” full of outlaws. The work kind of requires it. Who would be willing to face criminal sanctions for producing porn unless they had at least an outlaw mentality. And how many men and women would star in such films and risk imprisonment unless they also had a similar attitude. Are any of you reading this willing to give up your day jobs for a chance to produce porn and go to jail ? I think not.

People often ask me when is the industry going to clean itself up and start acting right. I guess I should be asking when are those in mainstream society going to stop trying to put us in jail ? Personally I think once criminal prosecutions are shelved by all law enforcement we as an industry can start to mature and become more mainstream. Until then I suspect we will remain a quasi-legal industry with an outlaw mentality.

Remember the next time you download your favorite porn parody from a torrent site or watch your favorite pornstar on a tube site, the stolen porn you are getting for free could cost that person their freedom. Perhaps paying for it might just help them not only make some new porn but stay out of jail if the police come knocking on their door.

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